Indie Training Fund » 2010

Cross-platform workshop: Generating New Markets & Projects

25 February 2010

By ian

We’ve updated this workshop to make it even more commercially useful by including sessions on new business opportunities in branded content and the public sector as well as on TV.

Led as usual by multiplatform pioneering expert Mike Flood Page (Editorial Director of Illumina Digital) , the new guest speakers included:
Dan Fletcher (partner in Brand Kameleon) about sponsored content opportunities
Mike Saunders (Digital Media Director of Kew Gardens) on the big money available in the public sector, with institutions like Kew, the V& A and the Tate exploiting their priceless IP assets
Andy Smith (Teachers TV Commissioner) revealed how much his channel & online site rely on indies coming up with good treatments to deliver many of his commissions

The delegates had developed cross-platform projects to a brief in small groups during workshop sessions which they pitched to Andy for Teachers TV, who then gave valuable feedback to them.

They said the speakers stimulated them to think of new commercial market opportunities, as well as giving them new perspectives on multiplatform projects:

“All the industry experts were top notch and very impressive” (Tom Gabbuttt – Capsule Films)

“The ‘public sector’ was a real eye-opener in an area I didn’t know much about.
The Pitch was great fun, got us all working which was great…. I learned heaps” (Birte Pedersen – Windfall Films)

The majority of the delegates had been awarded new Skillset Multiplatform training bursaries which had enabled them to attend, and some of them to cover the additional travel and accommodation costs of coming from further afield around the UK.

The tutors have suggested the following links to help develop future creative multiplatform projects and new commercial market opportunities:

Delicious
Ning
Twitter, Tweetminster, Tweetdeck
Channel 4 Big Brother, Dispatches Battle Scarred, Derren Brown The Events, Breaking the News, Producers, 4ip, Landshare, Big Art Mob, Sexperience, Embarrassing Illnesses, Alone in the Wild.
BBC Springwatch, CBBC Masher, Get Cooking, BBC3 Hub esp test, Commisioning Multiplatform, Editorial Guidelines
Sun Quiz Live
Kameleon
Mashable
Kew Gardens
Teachers TV

Please use the Comments field below to post and discuss your responses and progress

Delegates only can see the tutors’ passworded presentations:

Posted by indietrainingfund
Tags: Brand Kameleon, branded content, cross-platform, Illumina, Kew Gardens, public sector, teachers TV
Comments: (0)

Inspirational new Cross-platform Storytelling workshop

By ian

The first of these new ITF sessions led by expert multiplatform writers Sean Coleman and Andrew McCaldon was inspirational for those attending.

“A really productive day. it definitely helped suggest some really good avenues for how I might be able to take my project on to the next level” (Ed McGown – Met Film)

“The case studies opened my eyes to what is possible” (Dominic Weston – Icon Films)

“Excellent. Informed, pleasant and aproachable. Each [trainer] had different areas of expertise and interests that reflected in their presentations and advice” (Meg Jayanth – Met Film & Freelance)

Thanks to all the delegates for bringing such interesting proposals to develop as multiplatform projects in the small group workshops, for sharing their knowledge and expertise, and for their generous suggestions for enhancing each other’s projects.

“It’s particularly interesting to discuss what people are currently doing and what they’re passionate about, and give/receive individual feedback” (Meg Jayanth – Met Film)

“Great cross-fertilisation in the workshops” (Dominic Weston – Icon Films)

The majority of the 10 delegates had been awarded new Skillset Multiplatform training bursaries which had enabled them to attend, and some of them to cover the additional travel and accommodation costs of coming from further afield around the UK.

We expect them to keep in touch with each other, feedback on this session, and possibly form a network support group to exchange ideas and develop future cross-platform projects together, preferably using the Comments field below.

Here are some useful links from the tutors to inspire you to devise your own cross-platform projects:

And Sean Coleman’s personal definitions of some multiplatform jargon to provoke debate, your own versions and re-interpretations in the Comments field below: