Some thoughts from Mike Flood Page

THINK MULTIPLATFORM

Creative Development
Who or what is or are:-
the big idea/proposition/USP?
Client, stakeholders
Your audience/user groups
Touch Points a.k.a. media use
How can you reach them/how will they find you?
What’s in it for them; why should they bother?
What will keep them coming back?
Product, Event or Service
Platforms: broadband, mobile, social network, print, live events…
Competition
Business model – who  pays, why?

Some useful URLS
illumina
who do you think you are
get cooking
quizmania
webquests
bbci player
britannia high
big brother
springwatch
stagework
last fm
nike
breaking the news

Thanks to all the contributors and delegates for their input on ITF’s first Multiplatform: Winning Commissions workshop which made it so productive. Participants had the unique opportunity to pitch projects they’d developed in teams during the workshop to multiplatform commissioners Nick Cohen (BBC) and Adam Gee (C4), who shared their preferences and aversions with the delegates, as well as giving invaluable feedback to them on their proposals. The workshop day was led by Illumina Digital Editorial Director Mike Flood Page who revealed how to develop and plan successful projects for different media, and Endemol Digital’s Jim Harrison gave a commercial perspective about making branded content for non-broadcast platforms.

“brilliant and very effective… advice  was very clear and well demonstrated” (Morgana Pugh – RDF Media)
“All of it was very useful” (Margaret Schmueck – Split Second Films)
“It was useful to pitch straight to the commissioner, and check out that we were thinking along the right lines” (Alexis Burke – RDF Media)