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	<description>Training for the UK indie TV and digitial media sectors</description>
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		<title>Multiplatform workshop: Making Money from Digital Platforms and Rights</title>
		<link>http://www.indietrainingfund.com/home/itf_blog/multiplatform-making-money-from-digital-platforms-and-rights/</link>
		<comments>http://www.indietrainingfund.com/home/itf_blog/multiplatform-making-money-from-digital-platforms-and-rights/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 07:00:25 +0000</pubDate>
		<dc:creator>Laura Clark</dc:creator>
				<category><![CDATA[itf blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital platforms]]></category>
		<category><![CDATA[digital rights]]></category>
		<category><![CDATA[i-rights]]></category>
		<category><![CDATA[justin judd]]></category>
		<category><![CDATA[multiplatform]]></category>
		<category><![CDATA[peter cowley]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=910</guid>
		<description><![CDATA[Many thanks to Peter Cowley (Endemol) and Justin Judd (i-Rights) for leading another engaging multiplatform session on 23 March 2010.
Delegates can view passworded course content
Look out for further multi/cross-platform training in coming soon&#8230;
Cross-platform: Generating New Projects and  Markets 08.07.10
A one-day workshop to encourage TV, digital media and interactive  producers to originate, develop, plan [...]]]></description>
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		<title>&#8220;Accelerated obsolescence&#8221; in social media</title>
		<link>http://www.indietrainingfund.com/home/itf_blog/accelerated-obsolescence-in-social-media/</link>
		<comments>http://www.indietrainingfund.com/home/itf_blog/accelerated-obsolescence-in-social-media/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:31:37 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[itf blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[C21]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[justin judd]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social media]]></category>
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		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=1865</guid>
		<description><![CDATA[by Justin Judd (i-Rights CEO &#38; speaker at C21 Social Media conference)]]></description>
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		<item>
		<title>To tweet or not to tweet?</title>
		<link>http://www.indietrainingfund.com/home/itf_blog/to-tweet-or-not-to-tweet/</link>
		<comments>http://www.indietrainingfund.com/home/itf_blog/to-tweet-or-not-to-tweet/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 16:47:30 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[itf blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[coasttv]]></category>
		<category><![CDATA[louise brown]]></category>
		<category><![CDATA[tim ball]]></category>
		<category><![CDATA[timtweeting]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=1511</guid>
		<description><![CDATA[blog by Tim Ball (timtweeting)
Whatever you may think about Twitter its growth is astounding. The social networking and mini-blogging service was launched in 2006 and the latest figures from Neilsen Online show that it grew 1,382% from February 2008 to February 2009, registering a total of just over 7 million unique visitors in the US [...]]]></description>
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		<title>So what&#8217;s all this multiplatform business?</title>
		<link>http://www.indietrainingfund.com/home/news/so-whats-all-this-multiplatform-business-2/</link>
		<comments>http://www.indietrainingfund.com/home/news/so-whats-all-this-multiplatform-business-2/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 17:44:23 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[andrew chitty]]></category>
		<category><![CDATA[anthony lukom]]></category>
		<category><![CDATA[jonathan jackson]]></category>
		<category><![CDATA[louise brown]]></category>
		<category><![CDATA[multiplatform]]></category>
		<category><![CDATA[open forum]]></category>
		<category><![CDATA[peter cowley]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=1259</guid>
		<description><![CDATA[Highlights of ITF Open Forum]]></description>
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		<title>Multiplatform: Winning Commissions</title>
		<link>http://www.indietrainingfund.com/home/itf_blog/multiplatform-winning-commissions/</link>
		<comments>http://www.indietrainingfund.com/home/itf_blog/multiplatform-winning-commissions/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 15:05:18 +0000</pubDate>
		<dc:creator>Laura Clark</dc:creator>
				<category><![CDATA[itf blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Commissioning]]></category>
		<category><![CDATA[Illumina]]></category>
		<category><![CDATA[ITF]]></category>
		<category><![CDATA[multiplatform]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=1131</guid>
		<description><![CDATA[Some thoughts from Mike Flood Page
THINK MULTIPLATFORM 
Creative Development
Who or what is or are:-
the big idea/proposition/USP?
Client, stakeholders
Your audience/user groups
Touch Points a.k.a. media use
How can you reach them/how will they find you?
What’s in it for them; why should they bother?
What will keep them coming back?
Product, Event or Service
Platforms: broadband, mobile, social network, print, live events&#8230;
Competition
Business model [...]]]></description>
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		<title>Music in the media: can you afford to do without it?</title>
		<link>http://www.indietrainingfund.com/home/news/music-in-the-media-can-you-afford-to-do-without-it/</link>
		<comments>http://www.indietrainingfund.com/home/news/music-in-the-media-can-you-afford-to-do-without-it/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 18:28:14 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Film London]]></category>
		<category><![CDATA[Ivan Chandler]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Music composition]]></category>
		<category><![CDATA[Music copyright]]></category>
		<category><![CDATA[Musicians Union]]></category>
		<category><![CDATA[PPL]]></category>
		<category><![CDATA[PRS for Music]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=956</guid>
		<description><![CDATA[Free evening event on 9 March 2009]]></description>
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		<title>Protected: Making Money from Digital Platforms &amp; Rights &#8211; course notes for delegates</title>
		<link>http://www.indietrainingfund.com/home/itf_blog/multiplatform-joined-up-production/</link>
		<comments>http://www.indietrainingfund.com/home/itf_blog/multiplatform-joined-up-production/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:19:51 +0000</pubDate>
		<dc:creator>Laura Clark</dc:creator>
				<category><![CDATA[itf blog]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[multiplatform]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.indietrainingfund.com/home/?p=680</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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