Monthly Archive Posts

New Year Course Price Cuts & Skillset Bursaries
12 January 2012
By andrea

Our New Year Resolutions are:

- to reduce our course prices for our member companies & freelancers.
- to make it easier for you to come on courses when it suits YOU by starting waiting lists, as well as our scheduled dates, so that you can register for a particular workshop, and then we’ll arrange a date as soon as we have enough people signed up.
- to make ITF membership more accessible to all indies, whether small or large.

So we hope your Resolution will be to develop your professional skills in Hoxton Square! Come and learn how to make the most of social media, create ad-funded content, or deal with those other difficult media colleagues! And grab some of the remaining Skillset management bursaries before they run out!

With best wishes for a successful New Year
Ian Wyatt (ITF Training Director)

Scheduled courses on the management of productions, teams & business:

January special offer: 50% off a combined version of our Drama Scheduling & Budgeting course:

Combined
Scheduling & Budgeting for Drama Production
19 January London
A 1-day workshop led by expert Line Producer Julie Clark whose recent credits include “The Crimson Petal & the White” (BBC), Stephen Poliakoff’s movie “Glorious 39”, the BBC’s  “Oliver Twist”, and ITV’s “Whitechapel”, “Secret Diary of a Call Girl” & forthcoming “The Scapegoat”
Who’s it for? Particularly useful for Production Managers in factual areas who want to move into drama, AD’s wanting to move up to 1st AD, Location Managers and Co-ordinators wanting to move up to Production Manager
Special Offer Price: ITF Member or freelance £50 / Non-member company £200

Dealing with Difficult People – fully booked!
24 January 2012 London *Skillset funding applies
Our most popular course for media professionals is back! Led by Sue Ahern of Creative People, this is a highly practical day that will help you identify your strengths and weaknesses in a conflict situation and develop the skills you need to manage difficult situations
Who’s it for? Production or team managers and those wishing to develop their people management skills
Price: ITF company member or freelancer £50 / Non-member company £200

Ad-Funded Content and Product Placement
7 February London
Led by Endemol’s Brand Partnership Director and ad-funded expert Claire Heys, this is a half-day workshop encouraging TV and digital media producers and commercial managers to develop the new skills and business knowledge necessary to create and execute ad-funded productions.
Who’s it for? This introductory workshop for TV and digital media content makers will benefit those requiring an overview of the advertising market and of pitching advertiser funded programmes directly to brands and their agencies
Price: ITF company member or freelancer £50 / Non-member company £200

Music Rights (1): The Essentials
16 February London
A half-day seminar led by copyright expert Ivan Chandler of Musicalities covering the basics of music clearance in TV, film & digital production, the various organisations involved, and what is – and is not – covered by broadcasters’ blanket licences.
Who’s it for? Anyone who wants to learn the essentials of music copyright law, and find out how to deliver all music documentation on time and within budget.
Price: ITF Member or freelancer £50 / Non-member company £200

Future-proofing your Indie & your Team
28 February London *Skillset funding applies
This one-day workshop will explore vital business planning and risk management to future-proof your company. It will include a business planning exercise and a ’surgery’ to address some of the delegates’ specific issues. Led by highly experienced TV executive, coach and trainer Caroline Beaton
Who’s it for? CEOs/MDs, Heads of Production, Heads of Talent/Human Resources and other key stakeholders within production and/or distribution companies.
Price: ITF Member or freelancer £100 / Non-member company £400

Social Media Skills for Success
2 February London
This one-day workshop will give TV, digital media and interactive practitioners the skills and confidence to make the most of YouTube, Facebook, blogs and Twitter and second screen, to maximise the impact of your production, and engage your audience. Led by BAFTA winning cross-platform producer and social media expert, Mike Flood-Page (former Editorial Director of Illumina) with guest speakers,  “Misfits” Social Media Manager Alexandra Wall & Online Writer Mike O’Leary
Who’s it for? All TV and digital media practitioners (freelance or staff, producer or exec producer, researcher or AP) who want to learn how to make the most of social media
Price: ITF company member or freelancer £50 / Non-member Company £200

Our other upcoming core skills workshops on production and creative development:

Managing People for the First Time
13 March London *Skillset funding applies
Led by Sue Ahern of Creative People, this is a highly practical one-day seminar for managers, team managers or anyone preparing for a management role within the TV industry. The session will help build confidence through TV-based case studies, exercise, questionnaires and sharing delegates’ own experiences.
Who’s it for? Production and team managers or anyone preparing for a management role
Price: ITF Member or freelancer £50 / Non-member company £200

How to become a SuperProducer for all Platforms
6 March London
Kirsty Hunter (Project Factory UK MD & former Head of Interactive at Lion TV) will share her own experiences of leading cross-platform productions like “Britain from Above” and “Horrible Histories” for the BBC, and explore the practical TV and digital production skills you need to become a successful SuperProducer for all platforms. Nick Underhill, MD of Keo Digital, will also discuss the production expertise involved in its award-winning cross-platform Fish Fight.
Who’s it for? Producers of TV and digital interactive content across all platforms, both freelancers and
employees.
Price: ITF company member or freelancer £50 / Non-member company £200

Reviewing Your Options: A Workshop for Women Returning to Work in TV
8 March London *Skillset funding applies
This innovative and extremely practical workshop will offer a unique opportunity to take stock, to assess your professional skills and experience objectively, and to decide the best course of action. It will ask what you want from the next phase of your life, and what you want longer term. This may be to resume your pre-motherhood career, update your skills, move to a new organisation, change your role temporarily or permanently, or re-negotiate your present job. Led by Sue Ahern of Creative People and planned in partnership with Pact
Who’s it for? Women working in TV who have taken a career break for maternity or other reasons, or are about to do so
Price: ITF company member or freelancer £50 / Non-member company £200

Researchers Survival Guide
15 March London

Led by creative media expert Pamela Relton, this one-day workshop is designed specifically for junior production staff such as runners, junior researchers, production secretaries, etc
Who’s it for? Designed for junior production staff with some experience of working as a researcher or in a production or development environment.
Price: ITF Member or freelancer £50 / Non-member company £200
Generating Innovative Content
20 March London
Led by creative media expert, Pamela Relton this is a one-day workshop on creative thinking techniques with practical applications for generating and developing TV programme ideas
Who’s it for? Anyone in production who is involved with generating, researching and/or producing programme ideas
Price: ITF company member or freelancer  £50 / Non-member company £200

Check out all our other ITF courses, for which you can add your name to the waiting list for it to be staged as soon as we have enough signed up:

* Skillset funding grants available for our Management & Leadership courses: up to 80% for experienced TV freelancers, or 50% for employees (including a proportion of travel and accommodation expenses where relevant) so, apply soon before they run out!

NB Multiplatform courses are no longer eligible for Skillset bursaries until further notice because the fund has now been fully used.

Helpful hints on how to apply for Skillset funding grants.


Book any of the above short courses by emailing Andrea at bookings@indietrainingfund.com or view the full listing of scheduled courses on the ITF website

ITF partnership development events around the UK:

Intro to TV Drama Production Management
12 January 2012 Newcastle *Skillset funding applies
A one-day workshop for production staff covering the basics of production management for TV drama
in partnership with Northern Film & Media.
For further details and to apply contact:
bookings@indietrainingfund.com

Reviewing your Career Options: A Workshop for Women Returning to Work in TV
9 February 2012 Belfast *Skillset funding applies
An innovative and very practical session led by Sue Ahern of Creative People, in partnership with Skillset, Northern Ireland Screen & Channel 4. For more details and to apply contact Ian Kennedy (Skillset NI Director) on iank@skillset.org

Other training programmes:

Creative Media Leadership Certificate programme Jan 13-14, March 23-4, June 1-2 & Sept 14-15
TV production companies can develop members of their team who are moving up to management roles by applying for this ongoing Skillset programme delivered by Bournemouth University Media Academy in a series of 3 two-day face-to-face courses in London as well as online delivery over six months. Candidates with at least 3 TV credits can apply for Skillset funding grants of up to £625 (employees) or £1,000 (freelancers) towards the £2,400 fee: For more details & to apply go to the Skillset website, or contact Charles Wilde or telephone 020 7713 9836.

New Shine/Livity production apprenticeship scheme – apply by 13 January
In partnership with Livity, ITF member company Shine Group recently launched an innovative salaried scheme lasting a year from late February for non-graduate new entrants aged 18-24 who can offer fresh ideas and forward-thinking talent. Successful candidates will form a totally new kind of production company, and will be trained and mentored by media practitioners so that they can make professional quality content for broadcasters, brands, online & mobile platforms. Apply by 13 January with CV & link to any videos you’ve made to: apprenticeships@livity.co.uk

Selling Your Script Weekend Masterclass (London – Jan 28-29)
An interactive Euroscript masterclass weekend for film & TV with practical exercises & personal feedback. Led by award-winning film-maker Charles Harris. Price: £150, or £135 for ITF members.


Masters Programme in Production Management
Open to all broadcast professionals as well as BBC staff, this is the UK’s innovative high level qualification offered by the BBC Academy in partnership with Bournemouth University and Skillset.

Inspiring Women’s Enterprise in TV – February 10 & 27 & March 7 around the UK
A series of one-day Skillset workshops aimed at women with proven professional experience in the TV industry or who are returning to the industry after a career break.
10 February 2012: The Greenhouse, MediaCityUK, Salford
27 February 2012: BBC Bristol
7 March 2012: Skillset, London
For more information and to register, click here.

Sky partners MAMA Youth Project in new BAME training & placement scheme
Sky is partnering charity MAMA Youth Project in sponsoring 12 young people aged 16-25 from BAME  and disadvantaged backgrounds in London & the South East to have hands-on training and professional work experience on a Sky production.  MAMA Youth will provide 12 weeks’ training in production skills as a researcher, camera and sound operator, and video editor. A paid placement will follow for a minimum of 4 weeks at an indie making a Sky production.  ITF member Shine Group’s Princess Productions has already agreed to take 2 trainees.

Salford Women returners’ ITF workshop Facebook network group
The delegates who attended ITF’s highly acclaimed Reviewing Your Career Options workshop in partnership with Skillset (at BBC MediaCity in Salford in September) for women returning to work in TV have set up their own network group on Facebook which other media professionals are also joining.

News


New Development Executive for ITF
ITF has a new Development Executive, Len Brown, who brings a wide range of experience as a freelance journalist and network TV Exec Producer, producer/director, writer, self-shooter & editor (especially on arts, features, music & sports programmes). He previously worked for Granada and the BBC in Manchester, and has produced programmes for many indies. He has also delivered media production courses for the Universities of Leeds and Salford, Lincoln College School of Media, and the Northern Film School, and has been a mentor on diversity trainee schemes for the BBC & ITV. He will be working closely with Training Director Ian Wyatt on devising tailored development for our member companies through our unique in.indie scheme, as well as supervising our short courses, and developing relationships with existing members and other indies.

Manchester Media Festival (November 16-17)
Our new Development Executive Len Brown went to the premiere of this event, where he met the Indie Club and other local media companies. Read his report.

C21 Future Media Conference at BAFTA (December 1)
Ian Wyatt & Len Brown represented ITF at this inspiring annual event on the latest developments on and beyond the Digital Frontier – find out more about what they heard.

Creative Diversity Network Awards at MediaCity UK, Salford (Dec 7)
ITF member Endemol won the Company of the Year Award for its commitment to training and developing diverse talent. Other winners include ITF member Talkback Thames’ comedy Phone Shop (E4),  Company Pictures’ Skins (C4), Mentorn’s factual series Fish Town (Sky Atlantic), Raw TV’s Battlefront (C4) & BBC drama Luther. Now in their third year, the Awards were introduced by BBC Director General & CDN Chair Mark Thompson who also previewed the results of new research into perceptions of age on screen commissioned by the BBC for the CDN.

Women in Film & TV Mentor scheme 2012
Women in Film & TV recently announced the names of the 20 women who have been accepted onto the 2012 WFTV Mentoring scheme. From January to June 2012, each of the mid-career women will have six hours of mentoring contact with an experienced industry mentor, combined with an intensive programme of seminars and access to training and networking opportunities.

Industry Events

Pact Equality Act event: inspiring diversity, banishing boxes (Jan 27 – Channel 4, London)
This free event for all indies, freelancers & broadcasters has been organised by Pact in partnership with Channel 4, the BBC, ITV & Sky. Could you attract more diverse talent to your company, both on-screen and behind the camera? How can you keep within the law? Employment lawyers, commissioners & programme-makers will explore how the legislation could affect you and the editorial decisions you make, and how better diversity could improve your business. You can also request a free half-hour legal surgery about your specific issues.

Sheffield Doc/Fest 2012 Meetmarket applications & Film submissions now open
Sheffield Doc/Fest is now accepting entries for the 2012 programme. The Meetmarket is a unique  opportunity for content-makers  to pitch new documentary, factual/entertainment and cross-platform projects to over 200 decision-makers, buyers, funders and mentors in one of the world’s top factual media marketplaces. Apply by 29 March.
And don’t miss your chance to give your new short, medium-length or feature documentary film the launch it needs into the UK and Europe by submitting to the UK’s most important documentary festival. 2011 entries like Just Do It gained theatrical distribution after Doc/Fest, and many others like Calvet and The Camera That Changed the World went on to feature at other major festivals internationally.
Be quick – film submissions close January 27th 2012.

Broadcast Awards 2012 (Feb 2 – Grosvenor House Hotel, London)
Big event celebrating successful programmes, indies & channels- you can book a table now.

Channel 4 Apprentice Day (Feb 7 – Channel 4, London)
In National Apprenticeship Week Channel 4 will be staging an event with its current apprentices to raise awareness of its own programme, and inspire other organisations to take part. If you want to get involved or find out more, contact kickstart@channel4.co.uk or email Simon Devereux.

Channel 4 Talent Boutique open evening (March 6 – Channel 4, London)
Channel 4 is hosting its third open evening for disabled people who want to work in the media industry eg in 4’s advertising sales, HR, marketing, finance research, online and other departments. For more information and to apply before 29 Feb click here.

MIP Formats Pitch (March 30-31)– enter now for up to €25,000 funding from Warner Bros
This C21 competition is open to creators & producers from around the world (whether company or not) to pitch their new/original, genre-defining non-scripted entertainment formats.  A panel of international format experts including Warner Bros, WBITVP, Shed Media & Warner Horizon will assess all entries, and choose the 6 finalists to pitch live at MIPFormats in Cannes. Warner Bros International TV Production will spend up to €25,000 developing the winning project.

And finally…

Who’s Albert and what’s he got to do with us?
Check out BAFTA’s
useful new website tool to record and monitor your indie’s carbon footprint and make your productions greener and more sustainable.

Organisations Don’t Tweet, People Do + Google Search – Euan Semple

Social networking guru Euan Semple has written a new Manager’s Guide to the Social Web. You can read a description, contents list, and some sample chapters on his publisher Wiley’s site, and order it on iTunes or on the Amazon Kindle Store.
Also in his invaluable Newsletter Euan mentions that Google has been changing the way search works, partly to accommodate its own use of the + symbol! Not everyone uses the various modifiers in search but even if you don’t, this article explaining how “verbatim” search works is worth a read.
Sign up for his newsletter.

What’s innovation got to do with learning & success?
Former BBC Head of Learning & Development Nigel Paine explains why innovation and learning are key to business survival and success.

Bafta Guru
BAFTA Guru is a brand new website that brings together some of the most exciting voices in Film, TV and Games in one handy hub. “inspiring minds in film, TV and games.”

UK Broadcasters announce new standards for tapeless production
The Digital Production Partnership (DPP)
members ITV, Channel 4 & the BBC recently announced new common Technical & Metadata standards for file-based delivery of TV programmes to all major UK broadcasters.

New BBC Production Talent database for freelancers
The BBC has started a new database for freelance programme-makers looking for work.
You can upload your CV, photo and availability details. At present it is used only by BBC Factual (arts & features, business, consumer, documentary, history & science) but BBC Drama and Entertainment will also access the database in the future.

New Exchange for indies and academic experts
Launched last month, the Cultural Capital Exchange is a one stop shop to link programme-makers and academic experts. Initial members include the University of Arts, King’s College, Guildhall School of Music & Drama, and ITF member Lion TV whose MD Nick Catliff says it could help indies get commissions: “It’s vital that we have access to exciting new content, presenting talent and editorial points of view. Universities are a rich source of all three, and it’s no coincidence some of our best projects have been developed with ideas and input from academic researchers… The CCE will help us access the intellectual capital we rely on much more quickly and easily.”

BBC Academy and College of Production
Check out the short video clips, hints and tips, job profiles & talks from leading industry practitioners at the website

Intro to Factual Production Management
20 January Newcastle *Skillset funding applies
A one-day workshop covering the basics of factual production management in partnership with Northern Film & Media.
For further details and to apply contact: bookings@indietrainingfund.com

Connecting with Manchester Media Festival
5 December 2011
By len

Exciting first few weeks in my new job as Development Executive of the Indie Training Fund; a whirlwind of meetings with Fund member indies, trainers and production companies; a crash course in the problems and challenges involved in training in the independent television and digital media sectors.

Delighted to be working alongside Ian, Laura and Andrea, and grateful for the support of Nick Catliff, the ITF chairman and managing director of Lion Television.   I’m looking forward to contributing to the development of ITF projects in 2012 and beyond.

One of our main aims is to increase awareness and membership of the Indie Training Fund.  If recent newspaper reports are to be believed, then almost fifty per cent of the independent television sector still fails to offer adequate training opportunities for staff and, particularly, freelancers.  We hope to help change this situation.

Another positive step would be to increase ITF’s activities outside London.  Although there have been recent courses in Manchester (and there are scheduled events in Newcastle and Belfast in the New Year) we’re hoping to build closer relationships with independent TV companies and other training organizations in the regions.

Salford

With this in mind I attended the Manchester Media Festival and BVE North Exhibition in mid November.  Held in the revamped, revitalized old GMex station building, it was a nostalgic return for me.  In my previous life as a music journalist and TV producer, I’d seen many great gigs in the venue including The Smiths, The Fall, James, Happy Mondays, and even INXS.  Rain or shine (but mostly rain) I still love Manchester.  The old mills are alive with the sound of music, no one’s allowed to get too big for their boots and, literally, there’s poetry on the streets of the Northern Quarter.

When I left Manchester in the early 2000s, the TV industry was in decline and the town was a building site.  Now, although its people and businesses are being battered and bruised by recession, the football clubs thrive and Media City is being promoted as the next theatre of dreams.  True, it’s no longer the Salford of Morrissey’s childhood – the hard working class Salford of Lowry and Riley; the bitter-sweet Salford of A Taste Of Honey (R.I.P. Shelagh D) – but it’s becoming more modern and original; vibrant and creative in a very different way.

It was good to hear Jon Corner, the Director of MediaCityUK, talk about the mutual relationship between the university and the industry.  He expressed the hope that the new hi-tech infrastructure and state-of-the-art broadcast-quality facilities (developed by Mediasmiths) would be hugely beneficial to graduates and post-graduates studying to work in TV and digital media companies in the North.

Equally impressive, while looking at the UK Media landscape from a different angle, were Lou Cordwell and Adam Todd of Magnetic North.  Primarily a digital design company, they presented an enlightening session titled “the evolution of the digital indie: from microsites to multiplatform”.  Having recently completed work on their acclaimed interactive BBC Desert Islands Discs website, MN is living proof of the diverse talents rising in the North.

Some of the key Manchester Media Festival discussions about the Multi-Platform future stressed the importance of convergence and co-operation, with emphasis on embracing technological advances and developing a new mindset for working with traditional TV production methods.

My old NME mate Stuart Cosgrove, Director of Creative Diversity at Channel Four, chaired forward-thinking sessions on the use of social gaming to engage with new target audiences.  These featured brain-refreshing presentations from Simon Meek of Scottish and Northern Irish indie Tern TV, on interactive story-telling in their digital adaptation of John Buchan’s The 39 Steps, and Steve Ackerman of Somethin’ Else on gaming evolution and brand integration.  Ackerman spoke about the complex digital multiplatform deals for Somethin’ Else’s recent collaboration with publishers Random House on Richard Dawkins’ The Magic of Reality to create a children’s science book, a TV series, an interactive game and an iPad App.  They’re also working on a Channel Four interactive-game-meets-Sims-style-soap-opera for 2012 titled The Super Mes.

It was also great to hook up again with two former Granada contacts now working in Manchester’s university and industry.  My good friend Beth Hewitt is the Director of Graduate and Industry Development in Salford University’s School of Media, Music and Performance.  She runs an excellent MA course in Documentary Film and Television Production, but I guess I would say that because I’ve lectured there!

Meanwhile Cat Lewis is the MD and Executive Producer of the award-winning indie Nine Lives Media.  They’ve just picked up an RTS Award for Best Factual Series for BBC Three’s Small Teen Bigger World, and other recent success stories include Extraordinary People for Five and Nightmare In Suburbia for the Crime & Investigation Network.  Nine Lives recently won commissions from CBBC and BBC Learning.  I also worked with Cat’s husband, ex-World In Action chief Mike Lewis, at Granada back in the 1990s and he’s helped build Nine Lives’ reputation in factual programming with Panoramas including Finished At Fifty.

Aside from Nine Lives’ own productions, Cat’s the driving force behind The Indie Club which has been instrumental in building a real sense of community amongst independent television companies in Manchester and beyond.  The club, run by and for programme makers, has over 450 members and regularly hosts top quality guest speakers such as Paul Abbott, Carolyn Reynolds, Willy Russell, Sita Williams and Stephen Lambert.

Hopefully in 2012, by building ITF’s relationship with these strong contacts and working with regional partners such as Skillset and the BBC Academy, we can further help improve training opportunities in TV and digital media production in the North.

Peter Cowley’s Top Tips for Monetising Digital
18 February 2011
By Laura Clark

Digital media guru and former MD of Digital Media at Endemol UK, Peter Cowley revealed his Top Ten Tips for Monetising Digital Content to a packed lunchtime session presented by ITF at the 2011 Production Show in Earls Court..
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Top 10 Tips:
1.Understand Digital!
2.Know Your Rights
3.Understand Key Trends
4. Find out who has made money in digital content
5.  Understand the revenue streams: A, B, C, D:
(–Advertising; Broadcasters; Consumers; Distributors)
6.The Digital Wheel of Value
7.Build a customer/fan base
8.Analyse & Iterate
9.Build Partnerships
10.Futurology

<p>Peter Cowley leads ITF workshop at The Production Show</p>

Peter Cowley leads ITF workshop at The Production Show

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You can get the full picture in the next of Peter’s inspirational half-day workshops about Making Money from Digital Platforms & Rights on May 24 at ITF’s base in London’s Hoxton. Leading the session with him will be Justin Judd, Digital Rights Group Director and MD of iRights. Book now to find out the latest trends, and avoid disappointment! Please e-mail bookings@indietrainingfund.com or telephone 020 3487 0354..

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How to monetise digital media
15 July 2010
By Laura Clark

We were proud to sponsor the ‘Monetising Digital Platforms’ workshop at this year’s Children’s Media Conference in Sheffield.

In a tropically hot room, the session – led by Peter Cowley and Justin Judd – focused on how TV and digital media indies can commercially exploit content across TV, digital media, interactive and 360 platforms.

Peter and Justin focused on revenue generation, offering case-studies of specific projects, and then examining how concepts can be developed with monetisation in mind.

Delegates were guided expertly through the monetisation maze, exploring current examples of what’s working and what’s making money; what rights they own and what they could exploit; what is selling the best on new platforms; what opportunities exist in Broadband, VOD, IPTV, Mobile, non-broadcast corporate and branded content; and how to capitalise on international opportunities.

Delegates included Aardman, Animated Yorkshire, Back2Front Animation, BBC, Bold Creative, Brown Bag Films, Complete Control, Conker Media, Disney, Icecandy Entertainment, Target Entertainment Group and other media producers and freelancers.

To see Peter and Justin’s predictions for the future, please check out the workshop summary by clicking here.

Peter Cowley is former MD of Digital Media at Endemol, where he successfully extended high-profile TV shows onto digital channels – including Big Brother and Deal or No Deal – and has pioneered some of the very first mainstream web series including Signs of Life (BBC), The Gap Year and Beat (Bebo), and Kirill (MSN).

Justin Judd founded i-Rights to focus on the management, distribution and exploitation of IPR and content on emerging digital platforms. i-Rights is now part of the Digital Rights Group, one of the world’s leading independent distributors of content. He was previously Controller of Interactive Media for Granada and has worked as a TV producer in the UK and US, winning an International Emmy in 1994.

Justin and Peter deliver regular workshops for ITF. They run the Multiplatform workshop: Making Money from Digital Platforms and Rights.

Photograph of Justin Judd (l) and Peter Cowley (r) at CMC Workshop, June 2010

Justin Judd (left) and Peter Cowley (right) at CMC workshop, sponsored by ITF.

Multiplatform workshop: joined-up production
14 July 2010
By Laura Clark

Many thanks to Lion TV’s Kirsty Hunter and Mint Digital’s Andy Bell for leading an engaging workshop that immersed its delegates in the challenges of joined-up multiplatform production.

The session aimed to break down the barriers faced by production companies and digital interactive agencies who need to work together to create cross-platform content, but often lack the tools and common language to do so.

<p>Photo of ITF Multi Platform Training Workshop</p>

One of the interactive exercises

Andy and Kirsty gave those attending the chance to find out from case studies, lively discussions and sharing their own experience, what makes effective multiplatform projects. Attendees put their newly-gained knowledge to the test in team exercises that saw them developing and pitching multiplatform treatments, and then creating a successful multiplatform workflow.

Delegates who attended the session can access the day’s presentations here

Those who enjoyed this workshop may also find the following upcoming multiplatform training of interest:

Cross-platform: Generating New Projects & Markets, 14.10.10, London.
Generating Innovative Content, 19.10.10, London.
Cross-platform Storytelling, 10.11.10, London.
Making Money from Digital Platforms & Rights, 18.11.10, London.

book more courses

Multiplatform workshop: Making Money from Digital Platforms and Rights
23 March 2010
By Laura Clark

Many thanks to Peter Cowley (Endemol) and Justin Judd (i-Rights) for leading another engaging multiplatform session on 23 March 2010.

Delegates can view passworded course content

Look out for further multi/cross-platform training in coming soon…

Cross-platform: Generating New Projects and Markets 08.07.10
A one-day workshop to encourage TV, digital media and interactive producers to originate, develop, plan and pitch multiplatform projects

Cross-platform Storytelling 15.07.10
A full-day workshop to develop the storytelling & writing skills of TV and digital media production teams over a range of platforms and genres and to review trends in cross-platform scripted content.

Multiplatform: Joined-up Production 17.06.10
A one-day workshop to help production companies and digital interactive agencies work
together to create cross platform content

Making Money from Digital Platforms and Rights 18.11.10
A half-day introductory workshop to help production companies and interactive agencies understand how to make money from digital platforms, and to exploit the content rights in both broadcast and corporate markets

Book more courses

June 2009 course – Previous delegates can still view the passworded June 09 presentation