We were proud to sponsor the ‘Monetising Digital Platforms’ workshop at this year’s Children’s Media Conference in Sheffield.

In a tropically hot room, the session – led by Peter Cowley and Justin Judd – focused on how TV and digital media indies can commercially exploit content across TV, digital media, interactive and 360 platforms.

Peter and Justin focused on revenue generation, offering case-studies of specific projects, and then examining how concepts can be developed with monetisation in mind.

Delegates were guided expertly through the monetisation maze, exploring current examples of what’s working and what’s making money; what rights they own and what they could exploit; what is selling the best on new platforms; what opportunities exist in Broadband, VOD, IPTV, Mobile, non-broadcast corporate and branded content; and how to capitalise on international opportunities.

Delegates included Aardman, Animated Yorkshire, Back2Front Animation, BBC, Bold Creative, Brown Bag Films, Complete Control, Conker Media, Disney, Icecandy Entertainment, Target Entertainment Group and other media producers and freelancers.

To see Peter and Justin’s predictions for the future, please check out the workshop summary by clicking here.

Peter Cowley is former MD of Digital Media at Endemol, where he successfully extended high-profile TV shows onto digital channels – including Big Brother and Deal or No Deal – and has pioneered some of the very first mainstream web series including Signs of Life (BBC), The Gap Year and Beat (Bebo), and Kirill (MSN).

Justin Judd founded i-Rights to focus on the management, distribution and exploitation of IPR and content on emerging digital platforms. i-Rights is now part of the Digital Rights Group, one of the world’s leading independent distributors of content. He was previously Controller of Interactive Media for Granada and has worked as a TV producer in the UK and US, winning an International Emmy in 1994.

Justin and Peter deliver regular workshops for ITF. They run the Multiplatform workshop: Making Money from Digital Platforms and Rights.

Justin Judd (left) and Peter Cowley (right) at CMC workshop, sponsored by ITF.

Posted by indietrainingfund
Tags: app, Children's Media Conference, cmc, cross-platform, digital, digital platforms, i-rights, IPTV, justin judd, monetising, multiplatform, peter cowley, Pitching, sheffield, VOD, workshop
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Many thanks to Lion TV’s Kirsty Hunter and Mint Digital’s Andy Bell for leading an engaging workshop that immersed its delegates in the challenges of joined-up multiplatform production.

The session aimed to break down the barriers faced by production companies and digital interactive agencies who need to work together to create cross-platform content, but often lack the tools and common language to do so.

One of the interactive exercises

Andy and Kirsty gave those attending the chance to find out from case studies, lively discussions and sharing their own experience, what makes effective multiplatform projects. Attendees put their newly-gained knowledge to the test in team exercises that saw them developing and pitching multiplatform treatments, and then creating a successful multiplatform workflow.

Delegates who attended the session can access the day’s presentations here

Those who enjoyed this workshop may also find the following upcoming multiplatform training of interest:

Cross-platform: Generating New Projects & Markets, 14.10.10, London.
Generating Innovative Content, 19.10.10, London.
Cross-platform Storytelling, 10.11.10, London.
Making Money from Digital Platforms & Rights, 18.11.10, London.

book more courses

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Tags: andy bell, cross-platform, digital media, digital platforms, digital workflow, kirsty hunter, lion tv, mint digital, multiplatform, two screen
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Many thanks to Peter Cowley (Endemol) and Justin Judd (i-Rights) for leading another engaging multiplatform session on 23 March 2010.

Delegates can view passworded course content

Look out for further multi/cross-platform training in coming soon…

Cross-platform: Generating New Projects and Markets 08.07.10
A one-day workshop to encourage TV, digital media and interactive producers to originate, develop, plan and pitch multiplatform projects

Cross-platform Storytelling 15.07.10
A full-day workshop to develop the storytelling & writing skills of TV and digital media production teams over a range of platforms and genres and to review trends in cross-platform scripted content.

Multiplatform: Joined-up Production 17.06.10
A one-day workshop to help production companies and digital interactive agencies work
together to create cross platform content

Making Money from Digital Platforms and Rights 18.11.10
A half-day introductory workshop to help production companies and interactive agencies understand how to make money from digital platforms, and to exploit the content rights in both broadcast and corporate markets

Book more courses

June 2009 course – Previous delegates can still view the passworded June 09 presentation

Posted by indietrainingfund
Tags: Add new tag, digital media, digital platforms, digital rights, i-rights, justin judd, multiplatform, peter cowley
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