Cross-platform workshop: Generating New Markets & Projects

We’ve updated this workshop to make it even more commercially useful by including sessions on new business opportunities in branded content and the public sector as well as on TV.

Led as usual by multiplatform pioneering expert Mike Flood Page (Editorial Director of Illumina Digital) , the new guest speakers included:
Dan Fletcher (partner in Brand Kameleon) about sponsored content opportunities
Mike Saunders (Digital Media Director of Kew Gardens) on the big money available in the public sector, with institutions like Kew, the V& A and the Tate exploiting their priceless IP assets
Andy Smith (Teachers TV Commissioner) revealed how much his channel & online site rely on indies coming up with good treatments to deliver many of his commissions

The delegates had developed cross-platform projects to a brief in small groups during workshop sessions which they pitched to Andy for Teachers TV, who then gave valuable feedback to them.

They said the speakers stimulated them to think of new commercial market opportunities, as well as giving them new perspectives on multiplatform projects:

“All the industry experts were top notch and very impressive” (Tom Gabbuttt – Capsule Films)

“The ‘public sector’ was a real eye-opener in an area I didn’t know much about.
The Pitch was great fun, got us all working which was great…. I learned heaps” (Birte Pedersen – Windfall Films)

The majority of the delegates had been awarded new Skillset Multiplatform training bursaries which had enabled them to attend, and some of them to cover the additional travel and accommodation costs of coming from further afield around the UK.

The tutors have suggested the following links to help develop future creative multiplatform projects and new commercial market opportunities:

Delicious
Ning
Twitter, Tweetminster, Tweetdeck
Channel 4 Big Brother, Dispatches Battle Scarred, Derren Brown The Events, Breaking the News, Producers, 4ip, Landshare, Big Art Mob, Sexperience, Embarrassing Illnesses, Alone in the Wild.
BBC Springwatch, CBBC Masher, Get Cooking, BBC3 Hub esp test, Commisioning Multiplatform, Editorial Guidelines
Sun Quiz Live
Kameleon
Mashable
Kew Gardens
Teachers TV

Please use the Comments field below to post and discuss your responses and progress

Delegates only can see the tutors’ passworded presentations:

Posted by indietrainingfund
Tags: Brand Kameleon, branded content, cross-platform, Illumina, Kew Gardens, public sector, teachers TV
Comments: (0)

Multiplatform: Winning Commissions

Some thoughts from Mike Flood Page

THINK MULTIPLATFORM

Creative Development
Who or what is or are:-
the big idea/proposition/USP?
Client, stakeholders
Your audience/user groups
Touch Points a.k.a. media use
How can you reach them/how will they find you?
What’s in it for them; why should they bother?
What will keep them coming back?
Product, Event or Service
Platforms: broadband, mobile, social network, print, live events…
Competition
Business model – who  pays, why?

Some useful URLS
illumina
who do you think you are
get cooking
quizmania
webquests
bbci player
britannia high
big brother
springwatch
stagework
last fm
nike
breaking the news

Thanks to all the contributors and delegates for their input on ITF’s first Multiplatform: Winning Commissions workshop which made it so productive. Participants had the unique opportunity to pitch projects they’d developed in teams during the workshop to multiplatform commissioners Nick Cohen (BBC) and Adam Gee (C4), who shared their preferences and aversions with the delegates, as well as giving invaluable feedback to them on their proposals. The workshop day was led by Illumina Digital Editorial Director Mike Flood Page who revealed how to develop and plan successful projects for different media, and Endemol Digital’s Jim Harrison gave a commercial perspective about making branded content for non-broadcast platforms.

“brilliant and very effective… advice  was very clear and well demonstrated” (Morgana Pugh – RDF Media)
“All of it was very useful” (Margaret Schmueck – Split Second Films)
“It was useful to pitch straight to the commissioner, and check out that we were thinking along the right lines” (Alexis Burke – RDF Media)

Posted by indietrainingfund
Tags: Add new tag, Commissioning, Illumina, ITF, multiplatform, training
Comments: (0)

So what’s all this multiplatform business?

ITF Open Forum

in association with Film London

When? Wednesday 18th March 2009 at 18.00

Where? Framestore Cinema, 19-23 Wells Street, London W1T 3PQ

Price? Free

In the current tough financial climate, TV & digital media production companies are exploring different ways of surviving the storm, including the use of branded and commercial platforms as well as broadcast ones.

space

• Why is this important, especially for the future of digital Britain?

• Who’s commissioning what, and for which platforms?

• How does a digital project differ from a TV commission?

• What is wanted for different platforms, and how is it funded?

• How do you develop & make successful projects?

• Can you make money out of cross-platform production?

• How can you make the most of digital rights?

• Starting with digital interactive content rather than TV?

• The importance of collaboration and joined-up production for TV and digital media teams

Contributors:

Andrew Chitty (Illumina Digital Managing Director) – Chair

Peter Cowley (Endemol UK Director of Digital Media)

Louise Brown (Channel 4 Head of Cross-platform Commissioning)

Jonathan Jackson (Digital Rights Group Chief Operating Officer)

Anthony Lukom (MySpace UK Managing Director)

This is one of a new series of free ITF Open Forum evening discussions when leading industry figures will talk about the latest hot topics in our business. TV, film and digital media professionals are all welcome, and those attending will have a chance to share their experiences and network with each other.

Agenda

1800 Registration, light refreshments & networking

1830 Forum session begins

Followed by open discussion & questions

2015 Closure

Online registration at www.filmlondon.org.uk/seminars

Please note that this event is now fully subscribed, and already has a large waiting list

NB: Contributors are subject to change and will be updated on this page.

Posted by indietrainingfund
Tags: channel 4, chitty, digital media, digital rights group, endemol, Film London, Illumina, interactive, ITF Open Forum, multiplatform, myspace
Comments: (1)