“Accelerated obsolescence” in social media

Post written by Justin Judd (CEO & Founder of i-Rights)

At a recent C21 Social Media conference I was one of the speakers alongside Joost’s CCO Henrik Werdelin, Daily Motion’s Creative Director Digby Lewis, Bebo’s Head of Original Productions Kelly Sweeney, and MyVideoRights CEO Ashley Mackenzie. In my session I coined the phrase ‘Accelerated Obsolescence’ to describe how rapidly the digital content sector was evolving and how easy it was for a established and dominant player to be overtaken by a start up, when the former fails to maintain the rate of innovation.  Think MySpace and Facebook.  (It was galling then to see the phrase used as a headline in a subsequent newsletter that made no reference to the conference but hey, that’s the internet.)

Subsequent to the conference, the axe has fallen brutally at MySpace and former short form content champion Bebo has undergone further management upheaval with Bebo Europe boss Kate Burns moving to parent AOL.  Facebook and Twitter are on top for now, but how long might it be before they too are displaced with something cooler, newer, now-er?  And all before they too have cracked the most pressing problem of all – in the post scarcity digital world where content can be easily reproduced and effortlessly distributed, how does anyone, especially producers, actually make money?

Posted by indietrainingfund
Tags: Add new tag, Bebo, C21, Facebook, i-rights, justin judd, myspace, social media, twitter
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So what’s all this multiplatform business?

ITF Open Forum

in association with Film London

When? Wednesday 18th March 2009 at 18.00

Where? Framestore Cinema, 19-23 Wells Street, London W1T 3PQ

Price? Free

In the current tough financial climate, TV & digital media production companies are exploring different ways of surviving the storm, including the use of branded and commercial platforms as well as broadcast ones.

space

• Why is this important, especially for the future of digital Britain?

• Who’s commissioning what, and for which platforms?

• How does a digital project differ from a TV commission?

• What is wanted for different platforms, and how is it funded?

• How do you develop & make successful projects?

• Can you make money out of cross-platform production?

• How can you make the most of digital rights?

• Starting with digital interactive content rather than TV?

• The importance of collaboration and joined-up production for TV and digital media teams

Contributors:

Andrew Chitty (Illumina Digital Managing Director) – Chair

Peter Cowley (Endemol UK Director of Digital Media)

Louise Brown (Channel 4 Head of Cross-platform Commissioning)

Jonathan Jackson (Digital Rights Group Chief Operating Officer)

Anthony Lukom (MySpace UK Managing Director)

This is one of a new series of free ITF Open Forum evening discussions when leading industry figures will talk about the latest hot topics in our business. TV, film and digital media professionals are all welcome, and those attending will have a chance to share their experiences and network with each other.

Agenda

1800 Registration, light refreshments & networking

1830 Forum session begins

Followed by open discussion & questions

2015 Closure

Online registration at www.filmlondon.org.uk/seminars

Please note that this event is now fully subscribed, and already has a large waiting list

NB: Contributors are subject to change and will be updated on this page.

Posted by indietrainingfund
Tags: channel 4, chitty, digital media, digital rights group, endemol, Film London, Illumina, interactive, ITF Open Forum, multiplatform, myspace
Comments: (1)