We were proud to sponsor the ‘Monetising Digital Platforms’ workshop at this year’s Children’s Media Conference in Sheffield.
In a tropically hot room, the session – led by Peter Cowley and Justin Judd – focused on how TV and digital media indies can commercially exploit content across TV, digital media, interactive and 360 platforms.
Peter and Justin focused on revenue generation, offering case-studies of specific projects, and then examining how concepts can be developed with monetisation in mind.
Delegates were guided expertly through the monetisation maze, exploring current examples of what’s working and what’s making money; what rights they own and what they could exploit; what is selling the best on new platforms; what opportunities exist in Broadband, VOD, IPTV, Mobile, non-broadcast corporate and branded content; and how to capitalise on international opportunities.
Delegates included Aardman, Animated Yorkshire, Back2Front Animation, BBC, Bold Creative, Brown Bag Films, Complete Control, Conker Media, Disney, Icecandy Entertainment, Target Entertainment Group and other media producers and freelancers.
To see Peter and Justin’s predictions for the future, please check out the workshop summary by clicking here.
Peter Cowley is former MD of Digital Media at Endemol, where he successfully extended high-profile TV shows onto digital channels – including Big Brother and Deal or No Deal – and has pioneered some of the very first mainstream web series including Signs of Life (BBC), The Gap Year and Beat (Bebo), and Kirill (MSN).
Justin Judd founded i-Rights to focus on the management, distribution and exploitation of IPR and content on emerging digital platforms. i-Rights is now part of the Digital Rights Group, one of the world’s leading independent distributors of content. He was previously Controller of Interactive Media for Granada and has worked as a TV producer in the UK and US, winning an International Emmy in 1994.
Justin and Peter deliver regular workshops for ITF. They run the Multiplatform workshop: Making Money from Digital Platforms and Rights.
Justin Judd (left) and Peter Cowley (right) at CMC workshop, sponsored by ITF.