scheduled short courses

business development, finance and legal
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Ad-Funded Content & Product Placement
Led by Tiger Aspect’s Commercial Director Claire Heys, this is a half-day workshop encouraging TV and digital media producers and commercial managers to develop the new skills and business knowledge necessary to create and execute ad-funded productions.
who’s it for? This introductory workshop for TV and digital media content-makers will benefit those requiring an overview of the advertising market and of pitching advertiser funded programmes directly to brands and their agencies.
new price: ITF company member or freelancer £50 / Non-member £200
dates: 7 Feb 2012, 12 Jun 2012, 11 Oct 2012, London N1
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Devising & Monetising Successful Apps
Led by Jonathan Davenport, Head of Digital at Hat Trick (makers of Fonejacker, the most successful entertainment app of 2010), this is an unmissable half-day workshop to help production companies and interactive agencies understand how to develop and make money from smart phone apps.
who’s it for? Producers and business/development teams from TV indies and digital interactive companies. Delegates are required to bring an idea on the day that they wish to develop into an app during the workshop
new price: TBC
dates: waiting list available
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Freelancers’ Business Survival Kit
This workshop will give participants a greater understanding of the importance of business planning and cashflow forecasting, as well as issues surrounding tax and national insurance. You will come away with invaluable tips on how to organise yourself more effectively and think like a business. Led by journalist, broadcaster and media trainer David Thomas.
who’s it for? This workshop is for experienced freelancers, and those just starting out, with limited knowledge of business skills and finance. It’s relevant to anyone who’d rather hide under the duvet than sort out their paperwork or chase late payments.
new price: ITF company member or freelancer £50
dates: waiting list available
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>*Skillset funding available for this course
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Intro to Artistic & Literary Copyright
Led by former BBC copyright expert Debbie Langdon-Davies, this is a half-day basic seminar for anyone wanting to understand more about clearance procedures for artistic and literary copyright in production.
new price: ITF company member or freelancer £25 / Non-member £100
dates: waiting list available
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Making Money from Digital Platforms & Rights
Led by Peter Cowley (Spirit Digital) and Justin Judd (i-Rights & DRG), this is a half-day introductory workshop to help production companies and interactive agencies understand how to make money from digital platforms, and to exploit the content rights in both broadcast and corporate markets.
who’s it for? TV & digital media production companies and interactive agencies
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Making Money From Music
A half-day workshop exploring opportunities for production companies to acquire the copyright in the music they commission. Led by Ivan Chandler of Musicalities and Richard Kirstein of Resilient Music.
who’s it for? producers, executive producers, business affairs executives, production managers, distributors, financiers, lawyers, music publishing administrators and accountants.
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Music Rights (1): The Essentials
An afternoon seminar to guide you through the basics of music copyright clearance led by copyright expert Ivan Chandler of Musicalities.
who’s it for? Anyone who wants to gain an overview of clearance procedures for music in audio-visual production.
new price: ITF company member or freelancer £25 / Non-member £100
dates: 16 Feb 2012, 19 Jun 2012, 18 Oct 2012, London N1
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Music Rights (2): Negotiating Good Deals
More music is falling outside the PRS/MCPS and PPL blanket agreements, so with the evolution of new digital media production teams need to know more about how to fulfil commissioners’ delivery requirements. This in-depth seminar offers a step-by-step explanation of licensing procedures, tips on keeping within budget, and advice on how to identify music that falls outside the blanket agreements, and so avoid the costly pitfalls of copyright clearance.
who’s it for? Please note this course is intermediate and not suitable for those who are either new to or have very little working knowledge of music copyright.
new price: ITF company member or freelancer £50 / Non-member £200
dates: 1 May 2012, 1 Nov 2012, London N1  
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Future-proofing Your Indie & Your Team
This one-day workshop will explore vital business planning and risk management for your company. It will include a business planning exercise and a ’surgery’ to address some of the delegates’ specific issues. Led by highly experienced TV executive, coach and trainer Caroline Beaton.
who’s it for? CEOs/MDs, Heads of Production, Heads of Talent/Human Resources and other key stakeholders within production and/or distribution companies.
new price: ITF company member or freelancer £100 / Non-member £400
dates: 28 Feb 2012, London N1
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>*Skillset funding available for this course

Selling Your Content: Effective Communication & Negotiation
A new practical one-day workshop that will give you tools with which to build on existing techniques, enhance your ability to convince others (eg when selling ideas) and learn some new sales and rapport-building techniques. Led by highly experienced TV executive, coach and trainer Caroline Beaton
who’s it for? CEOs/MDs, Heads of Production, Sales Managers/Directors, commercial/legal staff, producers & development teams in production and/or distribution companies
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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>*Skillset funding available for this course

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creative & project development
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Cross-platform Storytelling
Led by producer/writer Sean Coleman of Red Kingdom, this full-day workshop will develop the storytelling & writing skills of TV and digital media production teams and freelancers over a range of platforms and genres, and review trends in cross-platform scripted content.
who’s it for? TV & digital media content development teams, producers, directors and writers.
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Generating Innovative Content
Led by creative media expert Pam Relton, this is a one-day workshop on creative thinking techniques with practical advice on generating and developing TV programme ideas
who’s it for? Anyone in production who is involved with generating, researching and/or producing programme ideas
new price: ITF company member or freelancer £50 / Non-member £200
dates: 20 Mar 2012, London N1
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Social Media Skills for Success 

Who’s it for? All TV and digital media practitioners (freelance or staff, producer or exec producer, researcher or AP) who want to learn how to make the most of social media.
new price: ITF company member or freelancer £50/ Non-member £200
dates: 2 Feb 2012, 24 May 2012, London N1
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Diversifying Your Programme Talent
This half-day workshop with the TV Collective is an essential tool for anyone who wants to get the best contributors in their productions, whilst fulfilling the industry-wide commitment to on-screen portrayal. Devised by programme-makers for programme-makers, this highly interactive session is targeted at both companies and freelancers. It will offer practical solutions for finding the best talent from the widest range of backgrounds. Led by Simone Pennant of TV Collective & guest speaker,  Jes Wilkins the Exec Producer and Head of Programming at FireCracker Films.  Who will be discussing the casting process and success of My Big Fat Gypsy Wedding as well as offering advice and answering questions on those casting dilemmas.
Who’s it for? Any freelance and company programme-makers looking for contributors from all communities; especially relevant for Researchers and Assistant Producers
new price: ITF company member or freelancer £25 / Non-member £100
dates: waiting list available
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people skills
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Dealing with Difficult People
Led by Sue Ahern of Creative People, this is a highly practical day that will help you identify your strengths and weaknesses in a conflict situation and develop the skills you need to manage difficult situations.
who’s it for? Production or team managers and those wishing to develop their people management skills.
new price: ITF company member or freelancer £50 / Non-member £200
dates: 24 Jan 2012, 22 May 2012, 25 Sep 2012, London N1
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>*Skillset funding available for this course
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Diversity: Putting the Pledge into Action
A new low-cost workshop to help indies make the most of their commitment to the Diversity Pledge, and the practical steps they can take to implement it in their company ethos and operating practices. Led by Sue Ahern of Creative People.
who’s it for? HR & operations managers, production heads & managers, co-ordinators, and executive producers.
new price: ITF company member or freelancer £50/ Non-member £200
dates: waiting list available
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>*Skillset funding available for this course
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Intro to Employment Law
Led by solicitor Dermot Scully, or Joanne Twiss of Scully Twiss LLP, this one-day seminar covers the basics of employment law for indepdendent production companies.
who’s it for? Producers, production managers, HR staff, and anyone wanting to know more about the legal side of recruitment and staff management.
new price: ITF company member or freelancer £100 / Non-member £400
dates: waiting list available
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Managing People for the First Time
Led by Sue Ahern of Creative People, this is a highly practical one-day seminar for new managers, team leaders or anyone preparing for a management role within the TV industry. The session will help build confidence through TV-based cast studies, exercise, questionnaires and sharing delegates’ own experiences.
who’s it for? Production staff who are beginning to take on a management role – it is not intended as a ‘brush up’ session for already experienced production managers
new price: ITF company member or freelancer £50 / Non-member £200
dates: 13 Mar 2012, 3 Jul 2012, 13 Nov 2012, London N1
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Recruitment
Two half-day workshops which can be booked individually or together:

Attracting & Selecting the Right Talent
A morning seminar led by Helen Black of Creative People, covering guidelines and pitfalls, and the benefits of good practice. The aims of this seminar are to achieve an understanding of effective and safe recruitment techniques including the value of a paper trail, to share best practice & policies, to increase understanding of employment guidelines and the anti-discrimination legislation. (Please note this is NOT a legal course)
who’s it for? Anyone involved in the recruitment, selection and promotion of people, whether permanent, contract, or freelance
new price: ITF company member or freelancer £50/ Non-member £200
dates: waiting list available
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>*Skillset funding available for this course
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Interviewing Skills for TV & HR Managers
This afternoon practical workshop led by Sue Ahern of Creative People will help delegates gain an understanding of effective and safe recruitment techniques, and develop the practical interviewing skills of questioning and gathering evidence
who’s it for? Anyone involved in the recruitment, selection and promotion of people, whether permanent, contract, or freelance
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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>*Skillset funding available for this course
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Reviewing Your Options: A Workshop for Women Returning to Work in TV
This innovative and extremely practical workshop offers a unique opportunity to take stock, assess your professional skills and experience objectively, and decide the best course of action. It will ask what you want from the next phase of your life, and what you want longer term. This may be to resume your pre-motherhood career, update your skills, move to a new organisation, change your role temporarily or permanently, or re-negotiate your present job. Led by Sue Ahern of Creative People, and planned in partnership with Pact.
who’s it for? Women working in TV who have taken a career break for maternity or other reasons, or are about to do so.
new price: ITF company member or freelancer £50/ Non-member £200
dates: 8 Mar 2012, 10 Jul 2012, 6 Nov 2012, London N1
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production
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Compliance: Keeping up to Date
A half-day seminar to keep you up to date on all the current hot compliance issues in broadcast production – can you afford to miss it? It is led by Media Compliance Services experts Ian McBride (an award-winning programme maker & former ITV Director of Compliance) and lawyer Belinda Copland.
who’s it for? Producers, executives, production managers and co-ordinators, researchers, and anyone who may be expected to ensure compliance obligations are met
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Drama production training
A trio of one-day courses that complement each other but can be attended individually.

Drama Production Management: Essentials
A one-day workshop for production staff and freelancers covering the basics of production management for TV drama. Led by highly experienced line producer Julie Clark.
who’s it for? Production staff and freelancers new to production management for TV drama and feature film. Particularly useful for Production Managers with factual experience, drama AD’s keen to progress to 1st AD, and Location Managers and Co-ordinators who want to move into drama production management.
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Budgeting for Drama Production
A one-day workshop for production staff and freelancers introducing guidelines for budgeting TV drama productions. Led by highly experienced line producer Julie Clark.
who’s it for? An introductory course for production staff and freelancers new to budgeting TV drama. Particularly useful for Production Managers in factual areas who want to move into drama, AD’s wanting to move up to 1st AD, Location Managers and Co-ordinators wanting to move up to Production Manager. Delegates are strongly advised to have previously attended ITF’s ‘Scheduling for Drama Production’ course, or have some basic knowledge of scheduling or drama production.
new price: ITF company member or freelancer £100 / Non-member £400
dates: 19 Jan 2012, London N1
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Scheduling for Drama Production
A one-day workshop for production staff and freelancers introducing guidelines for scheduling TV drama productions. Led by highly experienced freelance Line Producer Julie Clark.
who’s it for? An introductory course for production staff and freelancers new to scheduling TV drama. Particularly useful for Production Managers in factual areas who want to move into drama, AD’s wanting to move up to 1st AD, Location Managers and Co-ordinators wanting to move up to Production Manager. NB: This course compliments the above two courses.
new price: ITF company member or freelancer £100 / Non-member £400
dates: 10 Jan 2012, London N1
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Health and Safety for TV Productions
Led by Clem Leneghan of Safety Guys, this is a one-day workshop for production staff covering the key issues in health and safety legislation and practice for TV productions
who’s it for? Directors, producers, production managers and executives, and heads of department. Suitable for anyone working in TV production with some element of responsibility for Health and Safety
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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Intro to Factual Production Management
Led by Lyndsay Duthie of Ice Blue Media, this one-day workshop covers the basic elements of production management. The course works through a sample programme request, and derives from this a draft schedule and budget to cash flow and cost reports. There are group exercises for each stage.
who’s it for? Junior staff and freelancers who need to know some basic operations of the production office and production staff who are beginning to take on a production management role. It is not intended as a ‘brush up’ session for already experienced production managers.
new price: ITF company member or freelancer £50 / Non-member £200
dates: waiting list available
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>*Skillset funding available for this course
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Multiplatform: How to become a SuperProducer
Kirsty Hunter (Project Factory UK MD & formerly Head of Interactive at Lion TV) will share her own experiences of leading cross-platform productions like “Britain from Above” and “Horrible Histories” for the BBC, and show you how to be across both TV and digital media production methods so you can become a successful SuperProducer.
She’ll be joined by Nick Underhill, MD at Keo Digital who will be talking about the award winning cross platform campaign Fish Fight and how it was created.
who’s it for? Producers, APs, project and operations managers, freelancers and other production team-members of TV, digital media and interactive companies who want to make cross-platform projects.
new price: ITF company member or freelancer £50 / Non-member £200
dates: 6 Mar 2012, London N1
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Researchers Survival Guide
Led by creative media expert Pam Relton, this one-day workshop is designed specifically for junior production staff and freelancers such as runners, junior researchers, production secretaries, etc.
who’s it for? Designed for junior production staff and freelancers with some experience of working as a researcher or in a production or development environment.
new price: ITF company member or freelancer £50/ Non-member £200
dates: 15 Mar 2012, 26 Jun 2012,  London N1
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About Skillset funding
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*Skillset management & leadership funding applies to this course. Skillset is offering funding for management & leadership courses Up to 80% for experienced TV freelancers, or 50% for employees (including a proportoin of travel and accommodation expenses where relevant). Going fast so apply to Skillset’s Management and Leadership funding scheme

How to book if applying for funding: book with ITF in the usual way to secure a place on the course and pay ITF the course fee. Apply immediately to Skillset before the course because it will take up to 4 weeks for Skillset to confirm funding
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